#1 For Fun

So, for the past few days I've been reading Twitter updates from @jiritajackson and @carlosceldran regarding a meeting with the DOT secretary. Interesting. So, today, it was revealed what the meeting was all about - the new tourism campaign for the Philippines.

The short

The long

It's pretty catchy and waaaay better than the joke that "Pilipinas kay ganda" was. I like the simplicity of the text logo and the Philippine map on the side that looks like a banig. You can visit the website for the campaign, too (http://itsmorefuninthephilippines.com/). I have to comment on how clean the website is. It doesn't have much content yet, though, but I am so thankful they got a good designer for the website.

I love the idea of this

I still think that WOW Philippines was a great campaign, though. They probably just need to enrich it a bit, but it was great nonetheless.

How about you, what do you think of the new campaign?